First came a plan covering every channel: one link hub for all profiles, a defined style for each platform, and a cleanup list for duplicate posts, outdated bios, banners and profile pictures.

Then the visual system. The logo was simplified to the script B inside a double ring, so it reads clearly as a profile picture and works in red on white or white on red. A five-color palette built around the original Barksdale red keeps every post in the same family.

From there came a recurring set of posts: Christmas, Veterans Day, Thanksgiving, and weather updates like delays and snow days. Each one uses the B mark as the main visual, rendered to fit the moment: snow texture for a weather delay, clear glass for a snow day, a soft red blur for Christmas.